In college I was torn between art and marketing, so I got a degree in communications and worked at the museum, obsessed by cinema and critical theory.

Put me in almost any setting, I'll find a way to design experiences that don’t just check boxes, they build loyalty and inspire action.

I’m part strategist, part culture-builder, and part storyteller, with a knack for seeing what will actually work (and what won’t) before the first move is made.

Included in these pages are five of my fave CX Case Studies, each a project designed and led to completion (except for the platform redesign where I worked closely with the product director and development teams!)

1. The 90-Day Challenge: Designing a retention engine that helped customers succeed.

2. Platform Redesign: Creating connection, data, and flow in a fragmented CX

3. Idea Factory Saas: Turning the suggestion box into a national engagement initiative.

4. Milk Drops: Innovating employee engagement through analog-first experience design.

5. Da Vinci Genius Tree Project: My origin story in community-led success.

My work style is grounded in a balance of left and right brain thinking, and years of nerding out over things like Design Thinking, classes at the Disney Institute, and learning human behavior. Human literacy is the brand.

My background runs from theatre to classrooms to SaaS platforms to nationwide engagement programs, and the common thread is simple: I turn our human need to grow and connect into measurable impact. 

My vision for the future includes a focus on publishing and presenting my work and the work of others, empowering humans to share their own voices and experience with the world.